Consumer Insight


Disconnect to Reconnect

Disconnect to Reconnect

8 August 2017


Digitally as we reach saturation point, people are viewing their time offline as a luxury and a time to be treasured. The growing conflict between the automated systems that rule [...]

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Child Activists

Child Activists

3 August 2017

Rather than waiting for change to happen, children are finding their own voice through social media and online campaigns. Preparing them for real life, parents are encouraging kids to think [...]

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Gritty Reality: Raising Children in an Imperfect World

Gritty Reality: Raising Children in an Imperfect World

1 August 2017

With world conflict, low morale and political uncertainty dominating the media, parents are searching for solutions to limit the fear and disappointment their children are exposed to daily. Waking up [...]

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Therapeutic Technology

Therapeutic Technology

18 July 2017

As explained by Kohler designer, Tom Casper, 'By 2040, the bathroom will be an oasis for personal health and well-being.' This poses opportunity across multiple industries to develop and tailor [...]

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The Connected Home Pt 6: Designing Out Disruption

The Connected Home Pt 6: Designing Out Disruption

26 June 2017

Smaller homes and an increased number of smart home devices means consumers are finding it hard to avoid information overload. Media and telecoms regulator Ofcom found that 34% of adult [...]

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Instagrammable Cooking

Instagrammable Cooking

19 May 2017

In a recent blog post, 'How YouTube is impacting the Homeware Industry' we explored how the home is shifting from a place where you go when you're not doing anything, [...]

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Cramped Living 2019: Home & Interiors Future Insight Report

Cramped Living 2019: Home & Interiors Future Insight Report

18 May 2017

Due to a space and housing shortage, new homes in Europe are being built much smaller whilst in the USA a 'tiny home movement' is much more of a lifestyle [...]

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The Connected Home pt 5: Aesthetic Consideration

The Connected Home pt 5: Aesthetic Consideration

9 May 2017

Say ‘Smart Home’ and many people may think of the sci-fi futures depicted in TV and film. Crystal clear, white and glass surfaces, humanoid robot assistants and holograms which give [...]

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Key Marketing Messages for 2017

Key Marketing Messages for 2017

20 April 2017

The ultimate goal of any marketing campaign is to aid business growth, increase brand awareness and gain customer engagement. However, achieving the ability to stand out and differentiate yourself from [...]

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The Connected Home pt 4: Connected Lives

The Connected Home pt 4: Connected Lives

13 April 2017

Experts predict that by 2020 there will be 50 billion smart, connected devices around the world. As this fast paced market evolves it is important for brands, consumer and manufacturers [...]

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Easy to digest, visually inspiring, and just the right dose of information.

Webb deVlam


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