About

Our Approach

We don’t consider ourselves futurologists or trendhunters or gurus. We just know how to pinpoint future trends and how to translate this into commercial success for our clients in a usable, no-nonsense way. Some of what we do is a science- it’s researchable and quantifiable; some of it relies on our 13 years of experience, and the rest is plain instinct. It’s this combination that keeps our clients ahead of the competition where they continue to demonstrate growth in a challenging climate.

“Trends should earn you more money. If they don’t increase your bottom line, they should at least be used to give you a read on how your customer responds to new colours or new designs, allowing you to trial potentially successful ideas and then roll these out to a bigger market when the time is right,” explains Director Joanna Feeley. “We help our customers find that ‘sweet spot’ in the season when a trend can have maximum impact, and have proven to increase our clients profits from between 15 and 35%.”

What Can You Expect When Working With Trend Bible?

We build a relationship with our clients, it’s not a faceless interaction. We lead, advise, share our expertise, and work with our clients to do what’s best for their brand. We help our clients feel like they are making well-informed decisions backed up by external advisors they can trust, so that they can act with conviction and be assured in their decision making process- whether they are briefing a team or speaking to board members. We increase stability through our working processes and help our clients effectively manage risk, so that when their product ranges hit down in store, they know they will sell well.

 

Who Do We Work With?

Our clients recognise that forecasting trends accurately results in increased sales, stronger product ranges and sharper marketing messages. Our clients are global brands, manufacturers and retailers, interior designers and architects. Below is a list of some of our clients.

We are the publishers of the world’s ONLY Kids Lifestyle trend forecasting book, which looks at kids product design, toys and game trends two years ahead of the season. Below is a list of some of our clients.

The Trend Bible Team

The Trend Bible team is small, versatile and well connected. As individuals, our skill bases and experiences are diverse, but we share a curiosity and enthusiasm for seeking out newness that keeps Trend Bible at the top of its game. We like to provide a boutique service, so that we can work in a hands-on manner with our clients, making good brands great, and challenging our clients to be not just bigger and better, but more measured and accurate in their future insights. Aside from our in-house team, we work with a network of trend scouts based in key cities around the world, so that we’re responsive to change regardless of geography. Our unique blend of influences is edited from the findings of our Trend Panel, a seasonal meeting where a panel of diverse specialists share their ideas for the future with us. We research, monitor and critically analyze social, cultural and consumer information, pairing this with creative ideas sparked from global travel to influential places- from trade events, seminars, graduate shows and art exhibitions through to quirky craft fairs and flea markets.

Joanna Feeley, Founder and Creative Director

Joanna Feeley is founder and Creative Director of Trend Bible. She established the business in 2007 after working as a trend and design consultant for brands in the UK and USA. Joanna began her career in the fashion industry, working in New York for American Eagle Outfitters, then returning to London to work for Topman (Arcadia Group). Joanna then went on to become Head of Design at trend forecasting agency, Bureaux, where she worked on accounts such as Calvin Klein, Kangol, @ Home and New Look, before becoming an independent design consultant.

 

Joanna is founder and Creative Director of Trend Bible with over 14 years of experience as a colour and trend forecaster and brand strategist for fashion, home interior, beauty, consumer electronics and automotive companies. Previously she has worked as an independent trend consutant for brands such as Tesco and Nokia, and was a panel member of the International Colour Authority for five years. Joanna regularly contributes to trend and design publications and has recently been asked to comment on trends for Living Etc, Financial Times, Viewpoint, Second Sight, Radio 4, BBC, The Independent, Homes and Gardens and Design Week. Joanna is a member of the Entrepreneur’s Forum, and maintains a schedule of seminars and trend presentations at major trade shows, events and  for universities and design schools throughout the UK. She has recently won Entrepreneur of the Year 2010 at the Entrepreneur’s Forum Awards, won Best Creative Business at the WIN Awards 2010, and has been a finalist in the Shell Livewire and Red Magazine’s Red Women Awards.

Tanya Harding, Production Manager

Tanya deals with the production of our publications and manages the processes and strategies within the organisation. She also liaises with our international network of agents and our database of over 3,000 contributors. Previously, she has worked as Editorial Manager at lifestyle magazine Living North, Marketing Manager at Guerilla Communications and Studio Manager at Bernhart Interior Knowledge before joining Trend Bible in 2007.

Anri Hamilton, Home Trends Editor

Anri joined the team in 2010 and works on the trend concepts for our Home trend books. Anri has worked as a print designer designing for various brands including MyDeco, Conran and Jamie Oliver Home. Anri is a member of the Trend Panel helping us forecast trends up to 2 years ahead ahead of the season.

Louise Parr, Print Designer

Louise creates textile and wallpaper prints for our trend publications and for our consultancy clients. Louise attends trade shows collecting inspiration and creating original artworks from vintage textile finds, art galleries and our library of visual sources. Louise also tracks down up-and-coming textile and print designers to feature in our trend books and on our blog.

Jill Hawkins, Senior Trend Researcher

Jill is based in London and contributes to consultancy projects for our clients, delivers trend seminars and hosts client meetings.  She travels to trade shows and collects inspiration from art exhibitions, design shows, books and films. Jill also directs our trend concept exhibitions spaces. Jill was previously trend researcher at Marc Jacobs, freelance fashion journalist for Arena magazine and most recently senior analyst at Sense Worldwide. Jill is a member of the forecasting panel of the International Colour Authority.

Clare O’Reilly, Kids Trend Editor

Clare edits our Kids Lifestyle trend book and has a wealth of experience in character license and original children’s design work. Prior to working with Trend Bible, she designed a range of toys for Habitat and worked as lead designer at Skew in London, where she developed design and trend concepts for Nickeleodeon, BBC and Marks and Spencer.

 

 

Estela Lugo, US Home Trend Editor

Estela is based in New York and works with our US based clients to forecast future trends for home interior retailers and brands. Estela delivers future trend presentations at various US trade shows, writes reports on US trend influences and hosts our client meetings.  In addition to working with Trend Bible Estela is also founder of  the fabulous Modern Dose interior design website.

Alice Barnes, Creative Assistant

Alice joined the team in November 2010 and works on content for our trend publications, blog and bespoke consultancy projects. Alice is a graduate from the Fashion Communication BA at Northumbria University and previously worked at ELLE magazine in London. Alice was the winner of the prestigious Hachette Filipacchi Media & Design Award at Graduate Fashion Week in 2010.

Naomi Shedden, Stylist and Fabric Co-ordinator

Naomi identifies future fabric and substrate trends and sources the latest designs for our trend publications and consultancy clients. Naomi is a textiles graduate of Heriot Watt University and has previously worked as Styling Assistant at House and Garden magazine in Sydney, Australia, as a fabric researcher for Global Colour Research, Elle Decoration and The Mix. 

We also work with a close network of freelance experts to deliver completely bespoke solutions for our global client base.